
Reverse Engineer Your Competitor’s Marketing Campaigns On top of that, we have a few new reports in the Link Explorer:Īnd now, we’re going to put all of these reports to use with six different ways to steal content ideas from your competition. This report gives you detailed information to help you analyze the strength and credibility of your backlink domains. The “Overview” section shows you brief glances of all the reports in Link Explorer for quick SERP analysis.Īfter analyzing the overview and inbound links reports, next up is the Linking Domains report: Head back to the overview report, and you will find a similar layout to custom dashboards in Google Analytics: This report is great for backlink analysis on your current profile and to monitor backlinks over time. The URL / website that is linking back to you.Just below the overview box in the Inbound Links report, you can see more detailed information on what links you are actually getting: This number tells you how many different sites you are getting links from. Linking domains : the total number of unique, external domains linking back to you. If you have two inbound links on the same page from another website, they’re counted as one. Inbound links : the number of unique backlinks that you have on different pages. Root domain as a selection simply means that the metrics highlighted below are for your entire site, including any links on your website using that specific root domain. Depending on what you select under the “root domain” drop-down, the metrics will adjust. To add to that, Link Explorer packs a few new impressive dashboards for SEO analysis that we will dive into here.įirst, head over to Link Explorer and type in your homepage website URL to get started:Įntering your URL will pull up a chart of quick SEO metrics for you to analyze. It updates domain authority (a prediction of how easily your site can rank on Google) scores daily and tracks them for every single website, too. With Moz’s Link Explorer, all data refreshes automatically every 24 hours. There was no way to see a report of links gained and lost over time periods.
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It’s one of the most useful SEO tools out there to get in alignment with Google’s algorithm. That’s good news for day-to-day marketers who love search engine optimization and finding the “why” behind our actions. In simple terms, it pulls data 30x more often than OSE did. For instance, Link Explorer boasts 20x more link data than Open Site Explorer and 30x the freshness. Some of the biggest updates to Link Explorer are behind the scenes in terms of data collection and updating. Conclusion Open Site Explorer is Now Link Explorer: Here’s How it Worksįormerly known as Open Site Explorer, the new Moz Link Explorer tool is super easy to use.
